Every week there seems to be a new craze that pollutes your Facebook feed on a daily basis. Just recently I've been driven bonkers by images of slaughtered dolphins, rolled my eyes at hundreds of idiotic 'Neck Nominations' and irritated by tons of 'watch this- see what happens' ridiculous videos. But this week, a new campaign took the social media network by storm and it is all for a very good cause. The only way you would have missed the new #selfie craze, that has been clogging up our homepages, is if you have zero Facebook friends, which is highly unlikely. The #nomakeupselfie trend that aims to promote awareness for Cancer Research UK has not only gone viral in a matter of days, but has raised over two million squid. Not a bad achievement from something as simple a #Selfie and a text message? Pass me the face wipes...
Who started the #nomakeupselfie campaign?
Surprisingly the campaign wasn't started by Cancer Research UK, but they have expressed their overwhelming thanks and appreciation at the tremendous amount of donations already received and they are continuing to support this phenomenal #nomakeupselfie trend.
So where did it all start...? The trend is rumored to have stemmed by Hollywood movie star Kim Novak (most famous for her role in Hitchcock's Vertigo,1958). who was criticised for her looks when she made her first public appearance in years at the Oscars just recently. Taking the lead from American novelist Laura Lippman, celebrities soon jumped on board to show their support to the 81 year old actress and quickly the #nomakeupselfie has evolved into something quite remarkable.
The #Selfie Debate...Beauty or Beast?
It's easy to understand how the #nomakeupselfie has caused controversy. On the one hand you are raising money for a well deserving cause. But on the other hand, it can be a little confusing as to what specific relation a #Selfie has in raising awareness for cancer research. The act of taking a make up free selfie actually opens up a whole can of insecure worms all by itself. The #nomakeupselfie trend could have been more suited to an anti-bullying-inner-beauty-ban-photo-shop-and-save-the-children-campaign alone. But we can't deny that the formula for this fund raising campaign hasn't been a success, so who are we to argue?
We live in a world now where it's acceptable to take a photograph of yourself and share it with the world. Some view the whole #selfie as uncouth and vain, but in generations to come I reckon even school photographs will be ditched as five year olds are competent enough to snap their own first day of school shots. Times are a changing and you either need to get on board with it or simply watch from a distance as the world changes around you.
As a social community, we tend to only share what we want others to see, so our homepages are usually bursting with confident, glowing, I'm-happy-for-the-world-to-see-me-like-this- images. It makes a refreshing change to see everyone from your friends and family to famous celebs, baring their natural faces and sharing them proudly for the world to see. So after a cheeky little nomination from a family friend, I took the plunge, sent my text message, grabbed a face wipe, dimmed the lights (this helps if you have a huge spot on your chin that no one wants to see) and snapped away along with a few other gorgeous ladies out there...
It's All for a Good Cause...
You don't necessarily have to bare your make-up free mug to join in with the campaign, you can simply text BEAT to 70099 to donate just £3 to a brilliant charity. The #nomakeupselfie campaign has already raised an amazing about of money that will go towards vital research to help find a cure for this heartbreaking disease. So #Selfie or #NoSelfie...the figures speak for themselves and you can't deny that a campaign like this is hasn't achieved anything positive. A #Selfie doesn't harm anyone and anything that promotes awareness and raises money at the same time can only be a good thing. So spread the word and let's be part of something amazing.
What are your thoughts on this new #selfie for Cancer Research?
Until next time,
With Love & Bare Beauties,
Disclosure: A huge thank you to Angela Krokidis, Lorraine Parker-Pemberton, Holly Warren, Kelly Wight, Karen Wainwright, Christina Dance, Hayley Harding, Nikki Ray, Donna Ray, Aimee Scrine and Claire Aldridge for allowing me to use your beautiful bare all photographs in this feature xx